Record in tractor sales
Having become one of the largest tractor manufacturing facilities in Europe, the Company's plant in Erenler, Sakarya produced its 50,000th tractor in December 2015.
Despite a global downtrend in tractor sales, the Turkish tractor market expanded by 12% to 66,775 tractors in 2015, becoming the fourth largest in the world. TürkTraktör set yet another record in its 61-year history: The Company manufactured 47,536 tractors, sold 33,002 units in the domestic market, and posted turnover of over EUR 1 billion thanks to its effective management.
In 2015, TürkTraktör continued to grow in the construction equipment segment with the brands New Holland and Case, and expanded its dealer network to deliver the Company's products and services to customers in the fastest way.
The Company has responded to the long-standing demand for a domestic orchard tractor with the Case IH JXB in the Case IH product category, which comes in three models: JX 65B, JX 75B and JX 90B.
The Case IH Magnum 380 CVX, which was designated "Tractor of the Year" at the EIMA Fair and "Machine of the Year 2015" at the SIMA Agricultural Fair, went on sale in Turkey simultaneously with the world market.
Another product rolled out in Turkey during the year was New Holland Satellite-Supported Accurate Agricultural System (PLM)s, which allows farmers to assess their fields in the most efficient manner, saving time and resources including fuel oil, fertilizer and seeds.
Equipped with CVT transmission, the New T8 Auto CommandTM series tractors were offered for sale with four models, ranging from 280 HP to 380 HP.
Puma 230 CVX Platinum Edition was put on sale in Turkey as the most powerful tractor in its category.
The New Holland harvester model TC5070 was replaced by the TC5.80, which renders harvesting more comfortable and hassle-free with a spacious and quiet cabin, InfoView™II monitor and easy-to-use control console.
The New Holland SP 3000 Field Pulverizer offers high capacity, accurate spraying.
The Herbicide Kit was added to the New Holland product range to help farmers combat invasive vegetation more systematically.
TürkTraktör branded machines to smash stems and branches were rolled out in 2015.
Having expanded its manufacturing capacity with a second plant in Erenler, Sakarya in 2014, TürkTraktör will continue creating added value for the Turkish economy and agricultural industry with its 61 years of know-how and R&D capability and ongoing investments.
TürkTraktör ranked 24th in the ISO 500 survey which lists Turkey's most successful industrial enterprises, and 45th in the Fortune 500 which compiles the country's 500 largest companies.
TürkTraktör won the first prize at the TİM 2014 Export Champions Award Ceremony, as the top exporter in the category "Machinery and Spare Parts."
As part of Automotive Manufacturers' Association "40th Anniversary Awards," the Company was deemed worthy of the "Gold Medal" for its exceptional export performance in 2014.
At the annual Industrial Energy Efficiency Project Competition held by the Ministry of Energy and Natural Resources, General Directorate of Renewable Energy, the Company placed first in the category "Energy-Efficient Industrial Plant."
The Company's Annual Report 2014, published on the occasion of its 60th anniversary and designed to resemble a business magazine, was presented with some of the world's most prestigious awards for design and creativity. At the international ARC Awards, the report was designated the "Best Design" in the agriculture category and received the "Gold Prize." In addition, the report was named the "Second Best in Design" at the Creativity International Awards and granted the "Silver Prize."
Outlook, targets and strategies for 2016
In due consideration of Turkish agricultural policies and developments in the tractor sector, the Company plans to manufacture more advanced, efficient, user-friendly and ergonomic tractors with a higher horse power featuring more enhanced electronic and hydraulic systems, and to focus on cost cutting initiatives.