Zer Merkezi Hizmetler does business by maintaining continuity in existing businesses, maximizing potential, being a center of excellence, and increasing stakeholder satisfaction.

Since 2003, Zer Merkezi Hizmetler has freed Koç Group companies to focus on their core businesses and also created value by conducted marketing, services, supplies and logistics by utilizing the synergy of collective procurement and economies of scale.

The strategies guiding the Company’s operations are ensuring sustainability of existing business, maximizing potential, a focus on excellence and increasing stakeholder satisfaction.

Zer acquired all shares of Promena, its partner in electronic purchasing services, in 2013 and merged it under Zer.