We have placed great emphasis to create added value in all areas of life for our society by recognizing the importance of the service sector and placing a premium on it. With the right timing, we introduced Turkey to the home improvement movement and we are now the undisputed leader in the home improvement retail market. With the shift of intellectual and emotional needs to the tourism and travel sectors, we have continually increased the number of locations and the content of our tourism, duty free, hotel management and marina services. In nearly 50 years of experience in food products, we have continuously enlarged our portfolio in line with changing living standards and consumer preferences. We have designed information technologies and foreign trade solutions to meet the needs of Turkey and the times.
We will continue offering high added value, innovative, top quality products at reasonable prices in our business areas, taking account of customer demands and needs.