Customer satisfaction leader for 8 consecutive years in Turkey’s petroleum distribution sector.
OPET’s sales volume grew by 10% in 2013 despite limited growth in domestic white products market.
Continued market share growth
Opet conducts retail and wholesale operations in the fuel distribution sector. It also sells jet fuel, provides storage services and engages in the international trade of petroleum products. Through Opet-Fuchs, a 50:50 partnership with the German lubricant company Fuchs, Opet produces and markets lubricants; through THY-OPET, a 50:50 partnership with Turkish Airlines, Opet supplies and sells jet fuel.
Opet aims to be the first choice of consumers through its philosophy of perfect service.
Despite the limited growth in the white products market, Opet increased its sales volume by 10% YoY in 2013.
A year replete with national and international awards
Opet’s many awards underlined its successes in 2013. The most important of these is Opet’s having become the sector’s unrivaled leader in customer satisfaction for eight consecutive years, according to the Turkish Quality Association’s Customer Satisfaction Index. It has thus achieved sustainable leadership due to the importance it places on customer satisfaction.
Other important awards include:
- GFK: Most Admired Company
- Lovemark: Most Loved Company
- Stevie: Company of the Year and Clean Toilet Social Responsibility Project
- Capital: Most Admired Company
- Media Cat: Most Sincere and Most Talked about Company
Respect for the environment and social responsibility
Opet conducts all its operations in accordance with the highest ethical standards and a strong sense of responsibility towards its stakeholders. This awareness guides the Company in its development of social responsibility projects. Having embedded social responsibility into its corporate culture, Opet has carried out many social responsibility initiatives, such as Respect for History, Green Path, Model Village, and Clean Toilet. In 2013, it launched a children’s traffic education project, “Traffic Detectives”, in conjunction with the Ministry of Education and the Ministry of Interior General Directorate for Security.
2014 and beyond
The continuous improvement of product and service quality through a customer-focused approach is the foundation of Opet’s corporate strategies going forward. The Company’s main targets include maintaining benchmark level customer satisfaction and growing market share by expanding its station network.
In addition to its existing dealer network, Opet has adopted a property investment strategy for its stations in strategic locations to increase the competitive strength of its brands. To this end, it founded Opet Aygaz Gayrimenkul A.Ş., a partnership between Opet and Aygaz. The aim of this company is to put the presence of Opet and Aygaz, its autogas partner, on sounder and more lasting foundations in the market.