Arçelik-LG is the largest air-
conditioner manufacturer in
the Middle East and Europe.
Arçelik-LG is a partnership between LG Electronics (Korea) (50%), Arçelik A.Ş. (45%) and Koç Holding (5%). The Company started production in 2000 with an annual capacity of 300,000 units. In 2013, Company revenues totaled TL 708 million, production capacity reached 1.5 million units, and personnel numbers stood at 1,050.
Arçelik-LG is the largest air-conditioner manufacturer in Europe and the Middle East. Its innovative approach, strong technological infrastructure and extensive distribution and service network has made Arçelik-LG the market leader, with a share of over 50%. The Company currently exports nearly half of its production to over 50 countries, mainly in Europe, the Middle East, Africa and the CIS.
Arçelik-LG was placed in the top ten in the Hay Group’s 2013 ranking of “The Best Companies for Leadership” in Turkey.
As of 1 January 2014 and in line with EU regulations, the “Energy Label” practice on home-type air-conditioners was initiated in Turkey. New generation inverter models were launched on 1 January 2014.
Moreover, Arçelik-LG localized the production of the interior units of free-standing air-conditioners, following its production of the external units in this category.
To enhance its competitiveness in export markets, the Company has developed and now markets mosquito repellent air-conditioners for the North African market and ionizing air-conditioners for the Russian market.
Arçelik-LG provides Turkish consumers with high-quality energy-efficient products while maintaining its domestic market leadership. Outside Turkey, the Company’s strategic aim is to grow profitably in Europe, the Middle East, North Africa, Russia and the Turkic Republics. In addition, it continues its efforts to maintain its existing market share and leadership in the newly developing commercial air-conditioner segment.