Yapı Kredi Bank


Yapı Kredi’s 70th anniversary was marked by the start of the Bank’s growth strategy aimed at strenghtening its market position and achieving long-term sustainable profitability.


In Capital Magazine’s “Turkey’s Most Admired Companies” survey, Yapı Kredi was named among the top 3 most admired banks.


Turkey’s 4th largest private bank and one of the strongest institutions in the banking sector, Yapı Kredi celebrated its 70th anniversary in 2014. The Bank serves 10.6 million customers in segments such as retail banking which includes card payment systems, individual banking and SME banking, corporate and commercial banking, private banking and asset management segments.

Customer-focused smart growth

Yapı Kredi’s 70th anniversary was marked by the start of the Bank’s growth strategy aimed at strenghtening its market position and achieving long-term sustainable profitability.

In 2014, Yapı Kredi undertook a large number of investments. The Bank increased its total workforce by around 1,850 to 18,500.

It added 60 new branches to its network, closing the 70th year with over 1,000 branches in total. In addition, over 200 branches underwent renovation. Customer acquisition was multiplied by 2.7 over the prior year and 600,000 new customers joined the Yapı Kredi family. The number of ATMs increased by 600 to reach 3,606. The Bank continued to extend its service network through a triple-award-winning call center, innovative internet banking, pioneer mobile banking, as well as the new generation banking platform, Nuvo, launched in 2014. Yapı Kredi is among the pioneers of the sector, with alternative distribution channels accounting for 83% of all banking transactions.

In 2014, Yapı Kredi increased its total cash and non-cash loan volume by 27% up to TL 174.3 billion. Accordingly, the Bank increased its sector positioning by one notch up to 3rd place. Total cash loans volume grew 26%, above the sector average, to TL 125.5 billion thanks to especially strong growth in SME loans, personal business loans and business loans in TL. The Bank brought up its market share in total loans by 70 basis points to 10.2%. During the same period, total deposits expanded 22%, more than double the sector average and reached TL 107.6 billion. Yapı Kredi’s share in total deposits increased 90 basis points to 10.0%.

Yapı Kredi posted net profits of TL 2,056 million in 2014. The Bank’s return on average tangible equity stood at 12.0% while its capital adequacy ratio reached the highest levels, at 15%, despite strong loan growth.

In terms of asset quality, Yapı Kredi performed better than the sector. The Bank’s non-performing loan ratio decreased 10 basis points during the year compared to a 20 basis point increase for the sector.

Yapı Kredi raised its total revenues by 9% over the prior year to TL 8,754 million. Even as net interest margins shrank 20 basis points across the sector, Yapı Kredi’s net interest margin fell only 10 basis points to 3.5%. In spite of the impact of legal regulations, the Bank’s fees and commissions grew 10% YoY. The Bank’s expenses expanded 17% due to investments for growth thanks to its disciplined cost management.

Robust and diversified funding base

The Bank continued to diversify its funding sources in 2014. During the year, the Bank raised US$ 5.7 billion through syndications, securitizations, issuance of bonds and other financial instruments.

Awards received for a successful year

Yapı Kredi is on the mark when it comes to identifying banking and social needs and has received considerable praise for its performance. The Bank received more than 30 awards from both national and international foundations in different fields. In Capital Magazine’s “Turkey’s Most Admired Companies” survey, Yapı Kredi was named among the top 3 most admired banks. The Bank was deemed worthy of the “Most Innovative Bank of 2014” award by International Finance Magazine.

Corporate Governance Rating

In 2014, Yapı Kredi’s Corporate Governance Rating was raised from 88.16 to 92.51.

2015 and beyond

Yapı Kredi through its “Unlimited Service” approach plans to continue its investment drive, in line with its strategy of profitable growth and sustainable performance.

The Bank aims to reinforce its leadership of the sector through a customer-oriented approach.