The unrivaled leader in customer satisfaction for 9 consecutive years
Fastest growing company in the fuel oil distribution sector
Opet conducts retail and wholesale operations in the fuel distribution sector. It sells jet fuel, provides storage services and engages in the international trade of petroleum products. The Company also produces and markets mineral oils through Opet-Fuchs, a 50-50% partnership with German lubricant producer Fuchs; and supplies and sells jet fuel through THY-Opet, a 50-50% partnership with Turkish Airlines.
In 2014, Opet held onto its number two position in the sector by again recording the fastest growth in fuel oil distribution sector.
THY-Opet serves numerous domestic and foreign airlines at all of Turkey’s 51 airports. THY-Opet increased its jet fuel sales volume by 15% over 2013 to reach 3.5 million m³ in 2014.
As a response to the five year limitation imposed on dealership agreement durations, Opet Aygaz Gayrimenkul A.Ş. was established as a 50-50% partnership with Aygaz to purchase gas station real estate, so as to not to make payments every five years and risk losing dealership locations. Opet Aygaz Gayrimenkul A.Ş. owned 18 stations as of year-end 2014.
In 2014, Opet took a crucial step in R&D and established Kuantag Nanotechnologies Development and Product Inc., in collaboration with Koç Holding and Koç University’s seed capital company, Inventram, to develop, manufacture and commercialize nanoparticle electronic detector and sensor systems which will identify and register liquids in real time.
Awards and achievements
Opet aims to be the first choice of consumers through its philosophy of “supreme service” with nearly 1,400 Opet and Sunpet dealers. Opet’s unrivaled leadership in customer satisfaction for nine consecutive years, according to the Turkish Quality Association’s Customer Satisfaction Index, has been the most important indicator of its success in achievement of its aim. It has achieved sustainable leadership due to the importance it places on customer satisfaction.
In 2014, the Company’s achievements were crowned with numerous awards:
- Lovemark in the Fuel Distribution Sector
- Stevie, Best Customer Services, Best New Product and HR as value added service provider and Mobile HR Applications
- LACP, Gold Medal - Best Sustainability Report, Most Improved Report
- Loyalty 360 Awards, Platinum Award - Customer-Focused Activities
- GFK Turkey Prestige Index, Most Prestigious Company
- TİSK, Clean Restroom - Efficiency
- Game Changers Awards - Clean Restroom Campaign -“Inspire” category
Respect for the environment and social responsibility
Opet conducts all its operations in accordance with the highest ethical standards and with a strong sense of responsibility towards its stakeholders. This awareness guides the Company in its development of social responsibility projects. Having embedded social responsibility into its corporate culture, Opet has carried out many social responsibility initiatives, such as Respect for History, Green Path, Model Village, Clean Toilet and Traffic Detectives.
2015 and beyond
The continuous improvement of product and service quality through a customer-focused approach is the foundation of Opet’s corporate strategies going forward.
2015 will be a year marked by intensified activity in dealership agreement renewals and transfers, as a large number of agreements signed in 2010 following the regulation change will expire. Opet aims to maintain customer satisfaction and preserve its current station network, on the one hand, and expand its network by adding new stations, enlarge its market share and grow its business, on the other.