Our most valuable asset in attaining Koç Group’s vision and targets is a well-qualified, loyal and dedicated workforce.
As of the end of 2014, Koç Group employed 85,517 people, of whom 76,726 were in Turkey and 8,791 in other countries. The Koç Group aims at employing the most successful professionals who take pride in creating added value that results in sustainable growth. Its goal is to be the most admired and preferred institution in Turkey. Key to achieving this is the utilization of human resources systems and approaches developed through many years of hard work and experience, and continually upgrading them in line with current conditions and needs.
Koç@İnsan enables all employees to access the systems being used to implement the Company’s human resources policies via a single interface.
This platform is also used as an open communication environment for employees, the management of employee data, and ensuring the transparency of policies and applications.
Performance Management System
The Performance Management System enables effective deployment of the Company’s goals to all employees. During the year, goals are reviewed and at the end of the year, evaluations are carried out on the basis of these goals, thus completing the performance management process. The system provides a measurement and rewarding tool for success in goal realization and helps in determining employees’ competencies and planning their individual development. Management by objectives, effective communication with employees, as well as mutual feedback and consensus constitute the pillars of the performance management system.
Salary Management System
The Koç Group’s Salary Management System is based on factors such as the salary market, current salary structure of the Company, purchasing power, salary policy, individual performance and employee job grade. Based on regular market analyses, a competitive and fair salary policy is applied.
Job grades which are the basis of the salary management system are determined by job evaluations. An international system is used to ensure that all jobs in all areas across Koç Group are ranked according to their potential contribution to organizational goals and their responsibility levels.
The premium system in use encourages high performance, while rewarding continuity and superior achievement.
E-Approval Senior Management Salary and Bonus System
For senior management, the approval procedures for job evaluations, salaries, job grades and bonuses are handled through an electronic system known as the E-Approval System, which also displays the senior managers’ salary and bonus notifications at the end of the year.
Fringe Benefits System
The fringe benefit packages offered to employees according to their job grades are reviewed annually to meet employee expectations and to maintain our competitiveness in the market. The goal of these packages, which are seen as a part of total income, is to raise employee engagement to the highest levels.
KPI Monitoring and HR Process Improvement System
The KPI Monitoring and HR Process Improvement System form the backbone of the Human Resources strategy. Through this system, specific human resources performance indicators are monitored on an annual basis and compared with domestic and foreign companies. Key indicators that directly impact business results are continually maintained and analyzed using a system called “e-metric.”
Strategically important areas requiring attention in addition to those in which we already have sound standing are ascertained. Accordingly, action is taken to ensure standardization of human resources processes and their utilization within the Group as a whole.
KoçAcademy Development Planning and Learning Platform
KoçAcademy which serves as the learning and development infrastructure of the Group provides activities to support the development of Koç Group strategies. Activities are planned and implemented according to Company and employee needs. In order to identify the development needs having highest priority, KoçAcademy has competency and ability assessments tools. According to the results of the assessment, an individual development plan for each employee is formed by selecting the most appropriate development activities. In addition, KoçAcademy is continuously enriched by new development tools such as training programs, e-learning modules and articles in order to provide support to the employees for their professional development.
Leadership-Potential Assessment Process and “LiderSensin” Talent Management Program
Koç Group companies determine potential employees at all levels with an assessment tool based on competencies. Successful employees with high level leadership skills are identified by Assessment Center application. This enables the Group to identify the successors of the senior management positions and proactively develop them for their future positions.
A Corporate Coaching Program has been created as part of the LiderSensin Talent Management and Development Program. This program provides one-to-one and group coaching services for potential leaders from an assigned Corporate Coach. It aims to closely support the development of these potential leaders.
In addition, in order to deploy a coaching culture within the organization, internal coaches are trained at Group companies. Through their one-to-one coaching to employees from various companies, our internal coaches contribute to leadership development of Group.
Leadership Development Programs
The main objective of Koç Group Leadership Development Programs is to establish and maintain a common management and leadership culture throughout the Group. It also creates a learning and cooperation environment where managers from different Group companies can share their knowledge and experience.
Internal Job Postings - KoçKariyerim
Koç Group employees have priority when filling vacant positions that are available at the Group companies. KoçKariyerim is a portal used to announce all available positions within the Group and manage the application process. Furthermore, it enables employees to actively participate in shaping their career paths.
EBK - Most Successful Koç Employees Award System
The Most Successful Koç Employees Award System (EBK) was formed to recognize, spotlight, share and reward successful employees as well as best practices. In 2014, a total of 10 white collar and blue collar projects were selected in five categories: Making a Difference, Developing Cooperation, Creating Customer Satisfaction, Creative Innovations and Adding Value to Life. 94 employees who participated in these projects were rewarded.
Employee Engagement and Satisfaction Process
The Employee Engagement Survey is conducted every year to measure the engagement as well as the satisfaction of employees. Moreover, factors impacting employee engagement are analyzed deeply. Group companies are given objectives on employee engagement, the results of which are closely monitored.
The Koç Group negotiates collective labor agreements with seven labor unions. It strives to maintain strong and constructive social dialog with these unions in accordance with European Union regulations, Koç Group human resources processes and the UN Global Compact. Through the periodic meetings of the Industrial Relations Coordination Group, which was set up to reach this goal, a sustainable and constructive industrial relations culture has been created within the Group. In 2014, important developments occurred due to legislative amendments that directly affect working life coming into force. The Group companies adapted quickly to these amendments and made the mandatory changes.
The advanced HR system and applications, enriched through ongoing investments, clearly demonstrate the immense value assigned to Koç Group employees.
Occupational Health and Safety (OHS) Board
Amendments to Occupational Health and Safety regulations continued in 2014. The Occupational Health and Safety Board, which was established out of the Company’s concern for the health and safety of its employees and its goal to comply with regulations, worked even more effectively in 2014. The Board regularly reviews practices and efforts to improve Group practices by ensuring greater compliance with regulations. It thus aims to develop and disseminate best practices within the Group adopted by other Group companies and to identify high occupational safety standards. In 2014, seminars and trainings relating to occupational health and safety increased.
Koç Holding Pension and Assistance Foundation
The Koç Holding Pension and Assistance Foundation was set up in 1967 to provide additional social security and support to Koç Group companies’ employees, who are also covered by the Social Security Institution. The Foundation provides its members with lump-sum payments, retirement pensions, health insurance, and financial assistance services to ensure their comfortable and peaceful retirement. As of the end of 2014, Koç Holding Pension and Assistance Foundation had 54,728 active members and 335 retired members.
The KoçAilem Program provides Koç Group employees, their relatives, Group retirees, dealers and students of Koç University with various advantages in using Koç Group products and services, and also those of other contributing companies. Its objectives are to increase employee satisfaction and loyalty, and establish a common corporate identity through the offered benefits and organized social activities and social responsibility projects. KoçAilem has around 95,000 members.
Sports Festivals and the Koç Group Sports Association
The 25th Annual Sports Festival took place in 2014. The festival strengthens the Group culture, improves cooperation, contributes to the physical and mental health of employees, and helps employees make the most of their leisure time in an exciting environment. In 2014, over 3,600 employees participated in the festival in 12 branches of sports.
The Koç Group Sports Association was established in 2012 to improve our employees’ sports and social opportunities. The Association organizes sporting events, courses in several sports and training camps for employees and their families.
Awards and Achievements
Koç Holding plays a pioneering role in the development of human resources practices in Turkey, just as it does in all its areas of operation.
For the “KPI Monitoring and HR Process Improvement” project designed to restructure human resources processes, Koç Holding was deemed worthy of the “Company of the Year Award” at the prestigious global award organization Stevie Awards, while Koç Holding’s Human Resources Department was granted “Human Resources Team of the Year Award” at the same event.
In addition, Koç Holding’s KPI Monitoring and HR Process Improvement project was also awarded by Brandon Hall Group in the category of “Best HR Strategy and Measurement Model.”