Strong technological infrastructure with an innovative approach
Broad service network
Leader in domestic market with more than 50% share
Established in 2000 with a production capacity of 300 thousand units, Arçelik-LG today boasts a capacity of 1.5 million units and 791 personnel. Indirectly, the Company creates employment for around 1,000 individuals in the supply industry.
Arçelik-LG is the largest air-conditioner manufacturer in the Middle and Near East, and Europe. Its innovative approach, strong technological infrastructure and extensive distribution and service network help the Company to maintain leadership in the domestic market with a share of over 50%. The Company currently exports half of its production to over 50 countries, mainly in Europe, the Middle East, Africa and the CIS.
In 2014, at the 3rd R&D Centers Summit organized by the Ministry of Science, Industry and Technology, the Company’s R&D Center received the top prize in air-conditioning.
Arçelik-LG offers customers the widest product range among the competition, composed of recently developed models in line with the second-phase of the “Declaration on Seasonal Efficiency Measurement and Labeling” on heating, which entered into force on January 1, 2015 in Turkey.
Arçelik LG created cost advantages, fulfilling customer expectations and contributing to profitability, through finalizing the cost-cutting projects in 2014 on the export products that had been developed by its teams with new features in 2013.
Arçelik-LG provides Turkish consumers with high-quality energy-efficient products, while maintaining domestic market leadership. Outside Turkey, the Company’s strategic aim is to grow profitably in Europe, the Middle East, North Africa, Russia and the Turkic Republics. In addition, it continues efforts to increase its market share and maintain the leadership position in the newly-developing commercial air-conditioner segment.