Be active in those sectors where we create differentiation and have a competitive advantage
We combine our strong management philosophy with international partnerships and our superior competitive advantages with long-term strategies.
Minimize sector and geographic risks through a diversified portfolio structure
Our robust balance sheet and diversified portfolio structure minimize sectoral and geographical risks. We are focused on efficiency and sustainable profitability.
Make the most of our brand strengths and technological competence
With the highest R&D spending in Turkey, we combine innovation with an extensive product range and enhance our competitiveness by offering our customers outstanding service quality.
Derive maximum benefits from economies of scale by being the market leader or a close second in every business we operate
We are leaders in sectors with high growth potential and low penetration levels with the strong brands we have created.