The Koç Group derives its growing competitiveness from innovations it makes in all fields. Therefore, Koç Group’s intellectual property rights constitute one of its most important drivers of growth, competitiveness and profitability.
With the goal of increasing value for its investors, the Koç Group increases investment in intellectual property year after year and places great importance on intellectual property management.
The Koç Group defines its intellectual property rights strategy as follows:
- Maximizing its use of the intellectual property rights system to obtain sustainable competitive advantage and achieve the best business results,
- Protecting difference-making innovations and strong brands in its markets of operations,
- Creating value by managing its intellectual property portfolio in alignment with its business goals,
- Commercializing intellectual property through acquisition, sale or licensing and being open to partnerships in this field,
- Respecting the intellectual property rights of others.
In this respect, Koç Group is the first group in Turkey to have established and shared an intellectual property strategy with its stakeholders. Koç Group initiated the Koç Intellectual Property Management Project to implement the Group’s intellectual property strategy. This project is expanding its activities to all sectors Group companies operate in. This project has facilitated important gains and it will continue to do so.
The Koç Group intellectual property rights portfolio - consisting of over 6,500 brands, 2,500 patent families and 5,500 patents, 700 industrial designs and 4,000 Internet domain names - is the largest in Turkey and the most important one in the region in which it operates. The Koç Group of Companies made 310 patent and utility model applications in 2012 and 400 such applications in 2013. According to “The Top Local Patent Applicants List - 2013” of Turkish Patent Institute, four Koç Group Companies take places in the top 10 list and three other Koç Group Companies take places in the top 30 list. Arçelik takes the 1st place while Ford Otosan is 2nd, Tofaş is 6th and TürkTraktör is the 9th. Other Koç Group Companies that take places in the top 30 list are Otokar, Arçelik-LG and Tüpraş. Koç Group accounts for one-third of all international patent applications originating from Turkey. Arçelik, the first and only Turkish company included in the World Intellectual Property Organization’s top 200 list, was awarded 2nd prize in the Fraunhofer IAO Institute’s Intellectual Property Management competition in 2012.
In addition, the Koç Group has pioneered and supported many efforts to develop Turkey’s intellectual property rights ecosystem and to spread intellectual property rights usage more actively commercially in Turkey.